SEO & PAID SOCIAL / CONFIDENTIAL CLIENT
Health insurance company.
A health insurance company facing challenges with content quality, trust and advertising, with specialist SEO becoming a major focus of our work.
THE CHALLENGE
A stronger focus on search.
Low-quality content was making people hesitant to trust the company. The business had no agents in place and had not yet started advertising.
Content that weakened confidence
The quality of the company’s content was undermining its credibility with potential customers.
No agents in place
The company did not have insurance agents in place when the challenge was identified.
Advertising had not started
The business had not previously run advertising campaigns.
THE WORK
Specialist SEO at the center of the work.
Alongside activating Meta Ads, Vision Creatives placed a particularly strong focus on the company’s search engine optimization.
- Specialist SEO
- Extensive work on the company’s search engine optimization, making SEO a central part of the engagement.
- Meta Ads activation
- Set up and launched advertising through Meta Ads.
THE SEARCH REPORT
The organic-search report below covers 6 months, with its dates shown separately. It measures search activity, not business growth or Meta Ads performance.
REPORTING PERIOD
Jan 13, 2026 – Jul 13, 2026
- Organic clicks
- 12K
- Search impressions
- 392K
- Average CTR
- 3.1%
- Average position
- 7.4
GOOGLE SEARCH / WEB
A view of search visibility.
Clicks count clicks on your pages in organic Google Search results. Impressions count appearances in those results. Average CTR is the share of impressions that led to a click; average position describes placement across the report.
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VISION CREATIVES / PAID ADS
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